One year at Photoshop World, I had the pleasure of listening to Jay Maisel’s presentation. He talked about how he grabbed his camera and went shooting everyday. He told a story about what happened one day when he met with some friends. It went something like this:
His friends asked him, “OK, what did you shoot Mr. Big Shot Photographer?”
Jay replied, “I shot the arrow in the FedEx logo.”
They laughed and said, “There is no arrow in the FedEx logo.”
Jay showed them the photograph.
Jay wasn’t looking at the logo as a whole. He was looking for things that interested him and shot the arrow in the FedEx logo.
Shoot the arrow in the FedEx logo.
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